WINDTRE BUSINESS AND VISIT PIEMONTE:
THE DATA ANALYTICS PROJECT LAUNCHED

At the start the supply of solutions for the timely and in-depth analysis of flows of visitors to the region, supporting strategic decisions in the tourism sector.

WINDTRE, through the brand WINDTRE BUSINESS, and Visit Piemonte, where the Piedmont Region Tourist Observatory operates, have launched a project to monitor the tourist use in the destination.

WINDTRE BUSINESS, in particular, makes available to the Tourism Observatory of the Piedmont Region Mobility Analytics , its big data solution that allows you to analyze the mobility flows of tourists and visitors and points of interest within specific areas. At the moment the service has been developed for some municipalities of the regional territory, so as to allow to deepen and make the most of all the potential of the instrument with the aim of being able to extend it over the entire Piedmont region.

a man present of the graphics projected to colleagues

Mobility Analytics makes use of mobile network data and geolocation of users managed anonymously and aggregated, as well as sophisticated statistical algorithms in order to offer companies and public administrations the most effective tools to support strategic decisions.

The solution is delivered through a flow of information that makes indicators available on an interactive web-dashboard, specifically designed to offer a simple and intuitive interface and thus facilitate the use of a highly evolved solution for those involved in planning, management and analysis of tourist movements.

As part of the development of the analysis and monitoring dashboard of the Piedmont Region Tourist Observatory, The Mobility Analytics tool enriches the available indicators and increases the speed with which information is made available to local stakeholders.

Luca Cardone , Head of Marketing Top & Large of WINDTRE, says:

"Thanks to its role as a leading player in the Italian mobile market, WINDTRE has the opportunity to access, in a short time and in full respect of privacy, a huge amount of highly timely aggregated data. It is a valuable asset for public administrations and businesses, because, through our Data Analysis solutions, it allows you to orient decision-making processes through real and in-depth information, to create more effective business plans and to better manage extraordinary events with a large audience. A solution that confirms the support of WINDTRE BUSINESS in the development of territories and in the digitalization of Italian public administrations and companies".

Beppe Carlevaris , Chairman of the Board of Directors of Visit Piemonte, and Alessandro Zanon , Director of Visit Piemonte, comment:

"The project is aimed at evaluating an additional tool to support the data driven strategy of tourism development and promotion of the Piedmont Region, which we are currently using to monitor some Piedmont destinations as case studies, analysing not only the tourist movement, but also the use of the specific destination to better define the main attractions and indirectly identify the main reasons. The indicators obtained through the big data analysis of mobile telephony complete the quantitative information of official statistics, online reviews and spending on the territory that already offers the model of the Piedmont Region Tourist Observatory".